About Us

Working in Dubai for 17 years, of which the first five were in an FMCG distribution company, managing well-known French brands like Lesueur, Fromageries Bel, Danone International, Hema played a critical role in Brand Marketing. Her real love for Brand and Marketing started with her tenure in the prestigious Chalhoub Group in in Dubai, which according to her is the world’s best institution to work for. She managed some of the world’s best brands in the Beauty industry across all various distribution channels like Local Distribution, Duty-Free Retail, and Airline Sales. Her roles in the company led her to travel through multiple Middle Eastern and European countries. This exposure to international marketing only strengthened her knowledge making her hungry for more.

In 2008, the Chalhoub Group opened the Indian market and started the ‘Tarz Distribution Company,’ today one of the top three distributors of Beauty in India. She headed the Coty Prestige Portfolio for India, key pillars being Calvin Klein & Davidoff fragrances while also being instrumental in launching the La Prairie Skincare & Makeup Forever brands through the same distribution network.

In 2011, personal priorities took over, and she had to take the most challenging decision between choosing professional glory and personal priorities. She chose the latter. A year later, when it was time for her to return to mainstream work, she got the opportunity of consulting a Netherlands Brand for their India market entry. She gave it a try, and the entrepreneurial bug hit her bad. It is another story that the brand not only decided not to enter the India market but duped her of huge money for the entire setup they asked her to put up for which she invested from her savings. Hitting back with a vengeance, she set up her Consultancy Firm. Today she has nearly put over 30 years of her life in Brand Building & Marketing, and she loves it to the moon and back.