About Us

ABOUT US

About Us

We are Argus CMPO – A premier Brand and Marketing Agency based out of Mumbai, with expertise in India Market Entry of Beauty Brands, International Brand and Marketing Consultancy, Digital Brand Building, Marketing Services & Business Consultancy.

Argus CMPO was conceptualized based on our passion for beauty, innovation & excellence. We are one of the top marketing agencies in India with a mission to catalyze a confluence of international beauty and lifestyle brands, Indian distributors & PR machinery along with strategic use of the ever-evolving Digital Media platforms. Our expertise in Brand & Marketing has attracted several other sectors to experience our services and benefit from it.

Founded in September 2012, Argus CMPO aims to help businesses and International brands launch in the Indian market, by offering Marketing services and expertise to our clients.

We believe in creating a paradigm shift in the way the Indian businesses perceive and utilize Brand Activation, Digital Marketing, and Market Development.

Guiding every deserving brand to their target consumers

Hema Aushat- Argus CMPO Founder

OUR CEO – An 'Accidental entrepreneur'

Working in Dubai for 17 years, of which the first five were in an FMCG distribution company, managing well-known French brands like Lesueur, Fromageries Bel, Danone International, Hema played a critical role in Brand Marketing. Her real love for Brand and Marketing started with her tenure in the prestigious Chalhoub Group in in Dubai, which according to her is the world’s best institution to work for. She managed some of the world’s best brands in the Beauty industry across all various distribution channels like Local Distribution, Duty-Free Retail, and Airline Sales. Her roles in the company led her to travel through multiple Middle Eastern and European countries. This exposure to international marketing only strengthened her knowledge making her hungry for more.

In 2008, the Chalhoub Group opened the Indian market and started the ‘Tarz Distribution Company,’ today one of the top three distributors of Beauty in India. She headed the Coty Prestige Portfolio for India, key pillars being Calvin Klein & Davidoff fragrances while also being instrumental in launching the La Prairie Skincare & Makeup Forever brands through the same distribution network.

In 2011, personal priorities took over, and she had to take the most challenging decision between choosing professional glory and personal priorities. She chose the latter. A year later, when it was time for her to return to mainstream work, she got the opportunity of consulting a Netherlands Brand for their India market entry. She gave it a try, and the entrepreneurial bug hit her bad. It is another story that the brand not only decided not to enter the India market but duped her of huge money for the entire setup they asked her to put up for which she invested from her savings. Hitting back with a vengeance, she set up her Consultancy Firm. Today she has nearly put over 30 years of her life in Brand Building & Marketing, and she loves it to the moon and back.

OUR ASSOCIATES

HEMINDER AUSHAT

HEMINDER AUSHAT

CEO & Founder - Rubber Ducks Digital Creations
Rubber Ducks Digital Creations, headed by Heminder Aushat, is our Brand story telling Partner with expertise in Digital content creation. A decision to purchase is more natural to convert from intent to actual purchase when a consumer sees your product video or hears you talking about the value you give to them. Hemi has added value to many a brand’s equities by translating concepts into stories. With international exposure, his quality of work is his key strength. He wakes up with his coffee mug in hand else it is not his day!
HEMINDER AUSHAT

HEMINDER AUSHAT

DIGITAL STRATEGIST AND VISUAL COMMUNICATION EXPERT
ARD Digital Media LLP believes in critical thinking rather than going with plain sighted logic, An organisation which understands designing beyond Colours, Fonts, Layouts, and Graphics. With his deep understanding of designing and business, They have helped many businesses to overcome challenges in their visual communication. Apart from the business They also loves talking about pretty much everything, so you can just call them and have a conversation.