Indian beauty market is booming exponentially and is currently valued at $950m (*as of December, 2013). The average per capita cosmetics and toiletries spend in India has increased to $6.7m in 2013 from $4.7m in 2008. This growth phase in the Beauty Industry is a result of increased spending by the upper middle class and the working population.
Argus CMPO understands the Indian market and can translate the knowledge for the best branding solutions, statistically as well as emotionally. Our services include but are not limited to: Market Understanding, Consumer Culture, Brand Assessment, Start-up Operation, statutory compliances