Indian beauty market is booming exponentially and is currently valued at $950m (*as of December, 2013). The average per capita cosmetics and toiletries spend in India has increased to $6.7m in 2013 from $4.7m in 2008. This growth phase in the Beauty Industry is a result of increased spending by the upper middle class and the working population.

Argus CMPO understands the Indian market and can translate the knowledge for the best branding solutions, statistically as well as emotionally. Our services include but are not limited to: Market Understanding, Consumer Culture, Brand Assessment, Start-up Operation, statutory compliances

  • Market understanding
  • Consumer Culture
  • Brand Assessment: Start-Up Operations
    • Brand Positioning
    • Competition Mapping
    • Pricing Strategy
    • Distribution Strategy
    • Marketing Strategy
  • Understanding needs and goals
  • Business Plans
  • Distributors Set up
  • Infrastructure set up (HR/ Supply Chain / IT / Finance)
  • Statutory Compliance

Brand Building in Indian Market

Professional Services for India Market Entry.

  • About Argus CMPO

    Argus CMPO is a premier marketing agency based out of Mumbai, specialized in the beauty & wellness industry with expertise in Digital Marketing, PR, Marketing Services & International Brand Consultancy. See more at: About Us
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